An excellent content writing company knows just what to do to put your business on the map. They can deploy an arsenal of different types of content to power your marketing goals.
If this is your first time outsourcing your content, choosing the best content writing company India can be a tough call. However, your experience with a content marketing company India will likely boil down to a handful of factors. These factors are critical because they help you define and measure success, and many other factors depend on them. For instance, your overarching content goals determine how well a content company performs with your project – they might come up short in the end, even if they have a long track record of success with other types of content.
We’ll divide these considerations into two sections – the general qualities that every good company should have and specific factors that determine whether or not they’re a good fit for your project.
General assessment checklist
Here are some of the basic qualities you should expect from every content marketing company India on your shortlist:
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Experience and specialty
The first thing to look out for is the proven experience and expertise needed to fill your content needs. The company should be able to demonstrate steep expertise in your chosen verticals and type of content. If they’re generalists, make sure they have a portfolio of past work that’s similar to what you want. If they don’t, there’s no guarantee they’ll be able to write high-quality content for your industry, even though they’ve written great content in other niches.
Also, they should possess the ability to understand your audience and the way you’d like to talk to them.
Work style and reliability
You should be comfortable with the way your content writing company India operates. If they’re faceless and dodgy, always taking too long to respond to your queries, then you’ll probably have a lot of communication lapses that could ruin the relationship.
Another hallmark of professionalism is the ability to deliver top-quality content on time. When a company agrees to meet a deadline, content standards, and other requirements, it should be able to keep to its word and come through with it.
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Another key factor that marks a good content company apart is its approach to communication. Are they easily approachable? Do they take out time to address your questions to your satisfaction? Have they invested a lot of time into getting to know you and your business needs?
Also, the best content writing company will deploy multiple channels of communication to make it easier to reach them whenever you need to.
Excellent communication also clears out any room for misunderstandings and disappointments in the relationship. If there are any misunderstandings, it’s quickly identified and resolved, not allowed to fester until it snowballs into a bigger issue.
A well-rounded team of experts
Is it just one man running the show or is there a team of trained experts? Who are the people who’ll be looking into your project – just writers, or with editors as well as strategists, and others? The latter would guarantee a better outcome.
Your content should be checked by many trained eyes to ensure that it’s free from gaps and errors.
Prospects of a long-term collaboration
Chances are you wouldn’t want to be going back in search of a new company every time a new content marketing need arises. You’d want to work with a content writing company India that’s easy to work with and that sticks it out with you throughout your current content campaign and beyond.
The best content marketing companies in India would want to deliver a remarkable customer experience so you keep coming back to them every time you have a content need.
Narrowing down your list: factors that determine a good fit
Now, the above are the necessities, but they’re not sufficient. Just because a company scores well in these factors doesn’t necessarily mean that they’re a good fit for you. Here’s a list of factors to narrow down your list.
Mapping out your content needs
If you haven’t already wrapped your head around your content needs, now’s a good time to take stock. Although an excellent content writing company should be able to help you unravel your content needs, you should always do your homework beforehand.
Before going into a meeting with your content agency’s reps, you should have a firm idea of what you need – the results you need, the message you want to communicate, etc. Their role should be to advise and recommend, not to make the decisions for you.
It’s always advisable to keep an open mind about the cost of your content marketing project. The price of content can be all over the map. What you should focus on are the potential returns. This can be difficult to measure, but sometimes it can be priceless, like evergreen content that keeps generating leads several years down the line.
Terms of service
You’d also want to read between the lines of a company’s terms of service. Make sure you understand all parts of the contract and feel free to ask questions when you don’t understand something. Check for things like their revision.policy, refund policy, etc.
Chances are you’d want your content accessible on search engines – except for exclusive newsletters written for a certain list of subscribers. If you do, then SEO must be a huge part of your consideration when choosing a content writing agency India. They don’t need to be SEO gurus, but they should at least know the basic elements that make content visible on search engines. They should be able to know what keywords to use where, the right format for the content, and other on-page ranking elements.
Now you know what you need to do to draw up a list of potential candidates and then narrow down your list to your best content writing agency India.