In recent times, social media has reached the peak of popularity, and out of all the platforms out there, Instagram has been topping the charts. People visit the Instagram pages and accounts and see many videos and reels as well. Some brands put up marketing advertisements through that, and we can also view or purchase from them. You can use video marketing to promote or sell your product or service, increase engagement, educate your customers and clients, reach your audience, tell your brand story in a new way, and connect with your customers and fans.
Different survey companies have started observing this app and watching the trends to understand what people are doing on the app. Let us see some of the points that we think are well enough to be used as the basis for an Instagram video marketing strategy.
- Understanding the audience type
Different survey companies are continuously observing the types of audiences watching the app and its content. These companies have been discovering new tricks and trends that can enhance the marketing of brands based on the app’s usage pattern. It has been observed that millennials are frequently using the app and are mostly watching the videos in the app. So, this is how they know that videos are the best way of marketing.
- Content Variety
The different types of companies have special social media teams who have been hired to check the kind of videos that get the viewers hooked. Instagram has a lot of varieties that the brands can use, like short videos, long videos (IGTV), Reels, and Stories. Brands have to be careful about what type of content to use so that audiences stay tuned to their channel and become loyal to the brands. Storytelling may be enhanced by the use of video. Advertising and content marketing strategies may benefit greatly from this.
It has been observed that the Stories (83%) are growing in popularity, and the Short Videos (91%) are still a hit. However, the IGTV (44%) content is still struggling to rise. But even the percentage of engagement it is receiving is also a lot and cannot be overlooked. Now let us check the different popular content types that viewers love.
- How-to-tutorials (80%)
- Behind-the-scenes (66%)
- Interviews (62%)
- News Bytes (61%)
- Creative Efforts (59%)
- Motivational videos (49%)
The brands that gain more popularity on Instagram are mainly in the following areas:
- ü Food and drinks (40%)
- ü Travel (33%)
- ü Music (29%)
The brands that have products related to these categories benefit from Instagram. However, other products need more exposure as the competition is much higher. Much more creative and engaging videos need to be made to promote such products.
- Making the brand easily accessible
The leading social media platform enables brands to gain more and more consumers. This can only be possible if they can reach out to several people. The brands must be made so easily accessible that people can find them at one go. It has been observed that 26% of the consumers find out about the new brands from the Explore page.
This is a good trick that big brands can use, and they can keep on creating new and exciting content to keep the viewers hooked. The main task is to understand what the users are interested in and the types of accounts that they follow to show similar content.
Even if the big brands get enough exposure, sometimes the start-ups may struggle to find their audiences. So, they must remember to avoid using irrelevant hashtags in their posts, which makes the entire post untidy and useless. On top of this, they must make sure that they spend ample time researching and finding the most relevant hashtags. That, in turn, would help the start-ups reach new followers who would follow their profiles.
- Experimenting with new engagement opportunities
Instagram is a new platform that lets the viewers get hooked. It is essential to add far more engaging videos than other platforms to make audiences stay tuned. For more direct sales growth than the link-on-bio, you can make video ads that show up in your feed and have a clear call-to-action
The main motto of the Instagram videos is to pay attention to the brand’s engagement rate. It can be a good way to improve your Instagram ROI if you know who your target audience is so that you can be more strategic with your money.
Fortunately, the videos help build an engagement rate to start conversations with eye-catching videos. However, we can have specialized Stories to boost engagement. There are numerous ways to improve engagement through Stories like polls, questions, quizzes, and user-generated content. This is only to try out new ideas that will put the followers at the forefront of the strategy.
- Increased sales
Instagram allows brands to increase their sales in a lot of ways. Two of the most used methods are
- Swipe-ups and link-in bios, mainly in the Stories of Instagram profile.
These steps can only be taken if the profile has more than 10K followers. Awareness and engagement building make it easier for people to follow and become loyal customers.
- Use Instagram video ads
In general, Instagram ads work well for businesses that have a lot of followers in these areas: gyms and gym memberships, restaurants and restaurants, beauty and fashion, home decor, and so on. But if you want quick results or you want to grow your Instagram marketing, you can use Instagram video ads to get more people to see your videos. Both video ads and stories can be shown in the feed. If you use video ads correctly, they can get more clicks and sales than photos.
You can make Instagram videos as short as 10 seconds or as long as 60 minutes, depending on what you post and how long you want them to be. This is to help businesses meet their needs and goals for advertising.
Videos have been the most prominent instrument that brands are using for marketing. They are the best way to stay close to consumers. Big companies often hire professional agencies or seek help from social media influencers to do the marketing. The start-up owners can also do something similar on a smaller scale. If they do not have the budget to hire professionals for video making, they can easily use an Insta Video Editor and make amazing videos with high-end filters. They can also arrange for social media influencers to collaborate with them and talk about their beautiful products.
These are some of the unique strategies that Instagram has used to improve video marketing strategies. These, if looked into carefully, can very well enhance the brands and make them popular among the new consumers who could become loyal to them for the years to come.
