Crucial SEO Ranking Factors to Grow Your Website’s Traffic 

Charlotte Miller

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It might surprise several business owners and amateur online marketers when they hear that there are over 200 SEO ranking factors. These SEO ranking factors help Google, and other search engines determine which website should come up with search results and rank them. 

Most businesses would want their website to acquire a higher rank in the search engine results page of Google, as it can boost online conversion and increase sales. This is why business website owners and online marketers need to have a clear idea of the top SEO ranking factors. 

Before we look at some of the crucial SEO ranking Factors, we would like to highlight that these SEO factors may change. This is because Google ranking algorithms change regularly, and some factors get less or more important.  So, it is crucial to stay up to date with the latest SEO ranking factors if you want to gain a competitive edge.

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Google and other search engines will not be able to rank a website if they cannot find it. This is the major reason why website crawlability is an integral SE ranking factor. Crawlability makes it possible for search engines to scan websites and review their content, which will, in turn, help them to determine what the webpage is about and how they should rank it. 

In short, if you want search engines like Google to rank your website, then you will need to allow them to crawl your website properly. This means that you will need to submit a sitemap to all search engines and check the index status with the help of Google Search Console to identify the number of web pages crawled by Google.


In simple words, mobile-friendliness can be described as how a website will perform and look when users view it from their mobile devices. Most mobile-friendly websites contain a responsive design, which allows them to offer a fine user experience to website visitors who are browsing their website through desktop and mobile devices.

Online marketers should focus on the mobile-friendly factor if they want their websites to get a higher ranking. This is mainly because more and more searches are coming through mobile devices when compared to desktops. 

A recent study revealed that approximately 56.16 percent of the entire internet traffic comes through mobile devices. Furthermore, several experts claim that this percentage will increase in the coming years. So, if your website is not mobile-friendly, you should make it mobile-friendly asap. 

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High-Quality Content 

Another crucial SEO ranking factor that can have a huge impact on the rank of your website is content. Websites that consistently publish relevant and high-quality content will gain higher rankings on the search results page of Google compared to other websites. 

Most search engines will want to offer the best results to search queries. As a result, they tend to give higher rankings to websites with well-crafted, in-depth, and well-researched content. If you feel that the content on your website is not up to the mark, it is best to replace or update them. 

It is crucial to remember that fresh and unique content is capable of attracting search crawlers. In addition to that, they will boost search visibility and offer valuable insights and information to your audience.

Website Security 

Google has been discussing website security as a ranking factor since the year 2014. Today, website security has become a critical ranking factor that can increase or lower the rank of your website on Google and other search engines. 

Several readers will be shocked to hear that there are websites still not using HTTPS encryption. HTTPS encryption ensures greater security and makes your website look genuine and trustworthy to customers. This is why Google has been encouraging website owners to use HTTPS encryption by installing an SSL Certificate. 

In short, websites with HTTPS encryption will contain SSL certificates, which will help create a secure connection between a site and its audience. Furthermore, SSL certificates add an additional layer of security to your website, which will protect the information exchange between the website and users. For example, suppose you own an ecommerce website and wish to add more subdomains in the future. In that case, we suggest that you use a wildcard certificate as it secures the chosen primary domain and an unlimited number of first-level subdomains.

Page Load Speed 

Page load speed is another important SEO ranking factor that can have a huge impact on the rank of your website. Most online marketers will be well aware that websites that load slowly offer a bad user experience and drive internet users away from their business. 

Google and other search engines know that internet users want to get answers instantly. As a result, they will push websites that load quickly to the top pages so that users will be able to find what they are after easily. It would be best if you took note that this is true for mobile websites. 

If you don’t know whether the page load speed of your website is slow or not, then it is best to use a website speed checker. If you find out that your website has a slow page load speed, it is best to improve the page speed as fast as possible. 

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Right Keywords 

Content creation is an integral part of most digital marketing strategies. Creating content strategically with proper keyword search might help your website rank for multiple relevant keywords for your business. Here are a few things you should remember when you are involved in the process of keyword research. 

  • Focus on targeting long-tail keywords
  • Try to understand the search intent of keywords
  • Target keywords and terms within the competitive range of your website. 

Wrapping Up 

Improving the security, using high-quality content, and boosting the page load speed of your website are just a few tips that will surely help you increase website traffic. However, if you focus on an SEO strategy that focuses more on the above-mentioned ranking factors, you will surely succeed. 

You would have probably got a clear idea of the most important or crucial SEO ranking factors that can help you grow the traffic to your website. Now, you will need to optimize your website and make sure that you have made the necessary changes as suggested.