Why Sign Marketing Is So Important

Charlotte Miller

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Did you know that around 50% of small businesses end up closing their doors in their fifth year of business? If you own your own business and are looking to revamp your marketing, we are here to help. We have put together this guide to share how sign marketing can really benefit you. 

Keep reading to learn how to add more to your current marketing strategy.

  1. Competitive Advantage

With so many businesses out there competing for attention, it is always a great idea to stay ahead and this is where sign marketing can make the difference between customers choosing your business over your competitors. For example, designing unique and creative storefront signs can attract potential customers from a distance.

We recommend thinking outside of the box and looking at unique ideas such as “Laser Marking on Metals” to leave a lasting impression on your potential customers. 

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  1. Enhance Communication

It will affect how your store performs when you have window graphics and digital signage that market your brand and what you stand for. A sign will have customers and potential customers making assumptions about your business. They will notice things like the quality, the style, and even the colors.

How your signs make them feel will carry over in how they perceive the quality of your products or services. 

  1. Cost-Effective

Signs are also cost-effective because they are an exterior ongoing marketing campaign that will never end. It is visible 24/7 even during the hours that you are closed. Unlike, billboards and newspaper advertisements, a well thought up sign will pay itself off and will continue working and bringing in profits. 

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  1. Brand Awareness

The more your brand is recognized by others the easier it will be for you to affect attitudes and perceptions. This brand awareness will help with connecting your business to your audience. The more people connect with your brand the more they will keep buying from you and they will also happily share with friends and family. 

An example of this is how signage in gyms will drive brand recognition and allow customers to make connections with your brand before they even step foot into your store.

  1. Increase Sales

As a business owner, your main goal is to make money which is why a sign that is well designed can generate multiple impulse stops from shoppers. The key is to place your signs in the right locations outside and inside the store. 

For example, you can direct customers and inspire additional purchases when they are heading to the checkout counter. You can also make sure that there are multiple attractive and creative signs outside that will make a shopper walking by stop and see what you have to offer. 

Ready to Level Up Your Sign Marketing?

We hope that now that you see the benefits of sign marketing, you can make informed decisions moving forward with your own marketing strategy. 

Did our article come in handy today? Please keep browsing the rest of our business section for some more tips.