Optimizing your website for organic search also includes keeping track of keywords. You might not be aware, but there are tremendous benefits your business can obtain via keyword tracking. Thus you can start using a free rank tracking tool and heck out the various perks you are offered. So, in this article, we have highlighted some of the best benefits of using a rank tracking tool for your website. Are you all curious and want to get into the details of this? What are we even waiting for? Let’s dive straight into the article and get started immediately!
Understanding the key benefits of using a free rank tracking tool
- Keyword tracking helps you understand what can be functional: When you are doing SEO for your site, you mustknow what should be done. However, it is also very important that you deduce your practices to test and obtain what works out. Also, you need to use a keyword tracking tool as it helps in knowing if you are getting the results you desire to have. So, as you change your methods, you will see some results – if they are static, you need to make some improvements. However, if there is a good increase in your rankings, it means you are doing the right thing. When considering the optimization of your website, you need to take a closer look at keyword rankings as they are essentially important.
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- Beneficial for competitor monitoring: While using a rank tracking tool, you will also get quick insights on how well your pages are performing. You can also make the most out of this rank tool by checking the performance of your competitors. So, while monitoring, if you see that your competitors are doing better than you, it’s time to put your foot down and understand how they perform better in the market. Do a proper competitor analysis for better understanding.
- The reports from keyword tracking are easy to understand: It is pretty difficult to describe the factors and efforts that go into SEO to people who aren’t in the same field. However, the reports generated from keyword tracking are much simple and convenient to understand. So, for all those who need to send out keyword tracking reports, it is much simpler to convey the results to others.
- Identify volatile search results: There are continuous fluctuations of rankings on the web. So, if you are not using a rank tracker regularly, you will not keep track of the volatility of the search results. Also, with these results, you will be able to target the right keywords and put in efforts in those areas which need more attention. Also, you will get help in targeting those keywords which are less volatile and thus direct more consistent traffic to your website.
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Some essential things that you need to know about rank tracking
Okay, so you must have wondered why it is impossible to check rankings all by yourself. Well, using a rank tracker tool will save a lot of your time and efforts. An automated system is much easier than doing the entire manual process. So, your rank tracker will ensure all the important factors that matter to Google will be considered for precise results. Now, let us understand what the crucial parameters that matter to Google are? Are you ready for a glance? Check the list below.
- Browsing history
- Device type (mobile or desktop)
Tips to choosing a good rank tracker for your website
Does it give accurate results? You need to understand the rank tracker for your benefit. Inquire about the accuracy of the results from the rank tracker. If there is any fluctuation in the rankings, your rank tracker should be able to detect. If not, it isn’t a good choice for you.
Features offered: Another thing you need to consider is the features offered by this tool. Go through the website and understand all features before you make your final call.
Well, with this, we hope you can find the right rank tracker that will benefit your business exceptionally. There are many free and paid rank tracker tools available; make sure you do your research well to find great options for your needs.