The Importance of SEO

Charlotte Miller

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The Importance of SEO

Search engine optimization has become a hot topic surrounding internet marketing and social media presence. Email advertising is one of the oldest forms of online marketing, but companies have grown far beyond this type of advertisement. As companies seek to differentiate themselves from one another, SEO services, Onpoint and other platforms can help businesses expand their reach and gain new customers. Here are some of the reasons why SEO is so important. 


SEO helps to place webpages higher up in the rankings of search engines. Many algorithms determine where a website will be placed, so it is sometimes necessary to leave SEO marketing up to a professional. Why is having a high-ranking page important for a business? It is because customers and web users are not likely to go to the second or third page of web search results in order to find what they are looking for. Having greater visibility helps attract customers to a webpage and increases the sales generated to that website. 

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When customers search for something online, they are looking for someone who can give them the product or service that they need. When a business puts certain keywords in their content, they can be more confident that their prospective clients will find what they are looking for. Landing on a page that speaks to what someone is searching for helps to build trust, which may turn into gaining a customer for a lifetime. 


A major way for businesses to stay up to date is to be aware of the trends involved in their particular field. One way to do this is through the implementation of hashtags on Twitter, Instagram and other social media platforms. Another way is by employing the use of terms to optimize traffic to your website. SEO should keep up with the terms that customers are searching for at any particular point in time. This results in not only more customer traffic and sales, but a greater likelihood of being a company that people consider to be on trend and with the times. 

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There are millions of web pages that are likely offering the same products and services that you are. However, inserting particular keywords into your page can bring a certain amount of prestige to your online presence. Having some authority is good when you are making a name for yourself and trying to stand out from your competitors. 

These are just a few reasons why SEO is so important for businesses.