Guest blogging, as the name suggests, is creating guest posts to be published on a third-party website. Guest blog posts are generally written for websites that belong to the same industry that the guest blogger serves. What this does is that it allows the guest blogger to build credibility as an industry expert.
Think of it this way. The only reason someone not connected to you will be willing to publish blog posts written by you is if you have advice, insights or information to share as an industry expert. Search engines recognize this too.
Every industry has specific third-party websites that allow guest posting, and you can try and establish connections with them to publish your posts.
The best guest blogging sites have a huge audience base and you can tap into these readers by ensuring you offer value in your pieces.
On top of that, you need to be able to drive readers from the guest blogging site to your company site, for which professional Guest Blog Service are the order of the day.
Different guest blogging websites have different editorial guidelines for their guest posts which you can find on their website. Getting your content published isn’t as easy as hiring a blog writer. Your guest posts will only be accepted if you follow these guidelines.
Some guest blogging websites allow you to post your contact info, which is a great benefit of guest posting and further improves your chances of getting traffic to your website.
Why Is Guest Blogging Important for SEO?
A really good SEO service will use a variety of techniques to improve a website’s position on search engines. From using long-tail keywords to link building, they are always chipping away to improve search engine rankings.
One thing that a lot of novice SEO often neglect is guest blogging. The reason for this is;
. Guest blogging is difficult
. Guest blogging takes time
. The best sites will only accept really high quality content and most content creators can’t deliver that quality of content
Guest blogging is one of the best ways to increase traffic to your website. When you guest blog, you write content for other authority websites but ultimately reap the benefits for your own website.
Backlinks from guest blog posts increases your website visibility. It makes guest blogging one of the most vital content marketing tools for your business. More people will know about your brand through guest blogging as compared to writing blogs for your website.
Guest blogging has become a vital part of the content marketing strategy of many businesses. The success of guest blogging for SEO ultimately depends on how relevant, genuine, and helpful the content you provide to the readers is.
As long as you are producing high-quality guest posts, the chances of your website ranking high will soar. If other blogs link back to your guest blog, then Google sees your guest post as interesting and relevant. Similarly, if people like, share, or comment on your post, this also helps you improve your search engine ranking.
What Is High-Quality Guest Blogging?
This brings us to the question of the hours. How do you differentiate between high-quality guest blogging and guest blogging?
First things first, you should not consider your guest post as an advertisement. Think of it as a value-adding opportunity for your audience.
Guest posts should be intended to educate and inform your audience. They are not meant to promote your products or services. Of course, there is no harm in featuring your brand in the blog if it seems relevant and appropriate. However, there is a difference between educating your readers and selling. You must keep a balance between the two.
When writing a guest blog, your aim should be to establish yourself as an authority figure in your industry. Take it as an opportunity to introduce yourself to a new audience and build genuine relationships with other industry experts.
Quick Tips to Enhance Results from Guest Blogging
. Write a concise and clear author bio
. Include at least one high-quality relevant link to one of your previous blogs
. Add a call-to-action in each post asking your readers to leave comments
. Promote your guest blog on your social media channels
. Follow up on how much traffic your guest blog generates
How to Get Started with Guest Blogging
It is important to be clear about the goals you want to achieve through guest blogging before you start with it. When choosing a guest blogging website, look for non-competitor websites that post high-quality content.
You can also guest blog for your partners. This not only helps you achieve your digital marketing goals but also develops a positive relationship between the two parties.
The benefits of guest posting are multifold – and building a network with other experts in your industry is one of the better ones.
Things to look for when choosing a guest blogging website:
. Does the guest blogging website have lots of followers who actively post comments, share the blog in their network, and engage with content?
. Does the guest blogging platform have active social media accounts where they post the guest blogs regularly?
. Does the guest blogging website have a high domain authority that can help amplify your SEO ranking?
. Does the guest blogging website complement your website?
Focus on finding guest blogging sites within your niche. Look for reputable sites that have a credible background. The message they put across on their website must also align with yours. Conflicts of interest lead to problems later on. Your guest posts won’t do well where there is a conflict of personal opinions and ideas.
Just search for your “industry + guest blogs” on the Accessily Platform and you will find many blogs selling on the marketplace high-quality, websites that accept guest posts.