Working with social media can be overwhelming. Between the different platforms, their constantly changing algorithms, and the millions of users who connect to these services every day, it can feel like you need a Ph.D. in digital marketing to keep up. Content moderation is among the most difficult challenges content marketers face today.
How can you keep your social media accounts clean and relevant if so many people post spammy links and duplicate images? How do you start without falling into the rabbit hole of YouTube videos and articles that don’t necessarily align with your brand values? Here are five tips on using content moderation software to not spend hours or days with your computer figuring out how to get started.
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Set Realistic Goals for Using a Software.
First, you need to decide if you want to use software to moderate your social media accounts or if you want to choose a human-based solution. For example, you may have employees trained to review your social media accounts, or you may be able to find freelancers who do content moderation as part of their services. No matter your situation, you’ll need to set realistic goals for using the program. If you’re using software that allows you to manage multiple social media accounts, you may want to pick one or two accounts to start with.
If your goal is to post 100% brand-appropriate social media content, you’ll need to use software to automate posting content with little to no human involvement. Some social media management tools allow you to set a rule that posts content automatically. However, if you’re trying to avoid posting duplicate content and spammy links, you’ll want to make sure that rule is set to “block” posts that are not brand-appropriate.
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Hire an Expert to Teach You the Basics.
Next, you’ll want to ensure that you hire an expert to teach you the basics of social media content moderation. You may get swept up in using software to manage your social media accounts, but you’ll need basic training before diving in. Google’s Blog Manager, which is the software that many digital marketers start with, is an excellent resource for learning how to use essential moderation tools like blocking, reporting, and monitoring. You could also hire an expert to teach you the basics of content moderation since it takes a particular set of skills.
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Use Automation to Manage Everything Else.
You might spend a lot of time manually posting to social media accounts, but automation is key to optimizing your time. If you want to use software to manage your social media accounts, you’ll need to figure out which tools to use for each platform. For example, some social media management tools are better for managing multiple Facebook accounts, while others are better for managing multiple Twitter accounts. Likewise, you’ll want to ensure that you use content moderation platform to support the specific social media platforms you want to manage.
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Ask Yourself Why You’re Moderating Content.
To complete the circle, here are a few more things that you should ask yourself before getting started with a content moderation platform. Why are you using software to moderate your social media accounts? If you want to use software that allows you to automate posting content to multiple social media platforms, you’ll need to figure out which tool is best for each platform. Why is social media content so crucial to your business? If the answer to this question isn’t apparent, you may want to consider how content will impact your bottom line.
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Don’t Forget Context When Reviewing Content.
Another tip is to remember to review content from a contextual perspective. For example, you, too, help you manage your social media accounts using voice technology. Voice technology can help manage content for specific channels like Facebook and Instagram, where text-based content may not work well. However, it can also help review content from a contextual perspective. For example, if you’re reviewing a blog post for a Q&A channel, you’ll want to make sure that you’re reviewing the content in its context.
Conclusion.
Using software to manage your social media accounts can help you stay on top of your content marketing and keep your social media accounts clean and relevant. It can also help automate content creation and sharing while freeing up your time to focus on other aspects of content marketing. However, you’ll need to remember to set realistic goals and hire an expert to help you get started. Additionally, you’ll want to remember to contextualize your content reviews and make sure that you remember to focus on the context when posting new content.
With these tips, your online content is in safer hands. Protecting your data is a great way of creating greater customer trust and return leads to business success.
