Even someone who’s new to the business sector will know that modern technology can heavily influence the landscape of many industries and even the way we do business itself. But which one of them is the most influential? You probably have a lot on your mind already, but an important driving factor of business is definitely credited to the internet and several other technologies that have dominated our social and private lives. Digital technologies like smartphones, websites, tablets, and the like are an irreplaceable part of our everyday lives.
But you know what specific (and recent) innovation has made an even more significant impact on us without us paying too much attention to it? It’s not social media, or any of your gadgets, as you might think. It’s search engines like Google, Yahoo, or Bing that have been responsible for our easy access to most of the internet’s vast amounts of information.
It’s not surprising that many businesses are now turning to SEO and SEM agencies to help them capitalise on this great resource. From entertainment news and how-to guides to recommendations about which local restaurants to go to, we shouldn’t take for granted the information that Google gives to us
A Refresher on SEO vs SEM
If you’re not familiar with them yet, SEO and SEM services are an essential part of digital marketing. The “SE” part of SEO and SEM stand for “search engine”, meaning they are marketing plans, strategies, and activities that involve search engines like Google.
Of course, they’re both important if you want to have a sound marketing plan when it comes to search engines, but they’re two different approaches that you need to understand.
What’s the Difference Between SEO and SEM?
Before you go looking for an SEO or SEM vendor, you should know what type of service you want to go for. Here are some of the major differences between SEO and SEM and how they can
SEO, or search engine optimisation, is the practice of using search engine marketing strategies that are unpaid. This can include link building and cleanup, creating quality content to rank higher on search results, and understanding how the algorithm works so that your website can have better placement on search results.
SEM, or search engine marketing, is the practice of using paid marketing strategies. Common practices that fall under SEM are advertisement placings, promoted search results, and much more.
Is SEM Better or Worse than SEO?
You might think SEM is better than SEO since it can help you gain more efficient results. Why go through all the trouble of creating new content or doing extra tasks just for the hopes of ranking higher when you can pay to do it yourself? But money can’t be the answer to everything, because there are a few significant advantages and disadvantages between SEO and SEM.
While SEO may be composed of unpaid strategies, search engine optimisation is meant to be done over the long term so it can be more effective. With constant quality control and improvement of the content, your rankings will naturally increase in search engines. And because of higher-quality content, you tend to retain more visitors and potential customers who might stick around to browse your webpage or buy something.
Whilst SEM, on the other hand, is more focused on helping your brand gain more initial exposure. Promoted content is more likely to be seen by a wider variety of people who are searching for relevant keywords. Search engine marketing provides an extra avenue for you to promote your website and contents quickly, but also under a limited amount of time. Promoted content also costs money which you have to calculate into your budget.
One is not necessarily “better” than the other, but either SEO or SEM may benefit your business under specific circumstances. Evaluate your website carefully to decide and choose either SEO or SEM services.
A Closer Look at SEM Services
If you’re planning to pursue SEM services, there are some things that you should note. One, a timeframe for your projects is absolutely essential. This is to help protect you from unwanted costs and can help you estimate how pricy the services you will avail are. You should also be clear on the types of projects you want to complete so you can get the most out of your results.
Remember, advertising and marketing is an investment risk that you will have to take. Knowing your boundaries and measuring your risk should be a given if you do not want to fail in your endeavours.
How Can I Choose the Right SEM Company For My business?
In Singapore alone, there are countless SEM companies that can provide a wide range of SEM services. It can be confusing to note, with all these choices, what agencies to trust and which ones you should hire.
How can you pick the right ones for their services? The answer depends on their characteristics. There are certain factors you should consider to know if an SEM company is a good choice.
- Good reviews and lots of testimonials. A good digital marketing agency will have many testimonials from past clients who are satisfied with their work. It is one of the most solid indicators for quality, so if you ever need to compare, just take a look at their clients’ testimonials.
- An expansive portfolio. Do they have past case studies or records of their works with other clients? This is also another great indicator of quality. Don’t hesitate to check out what they’ve done for past projects.
- They ask a lot of questions about your company. You know you’ve found a good one when they tailor their service to fit your needs. Not all companies will benefit from similar marketing strategies.
Looking for an SEM agency that delivers top-notch SEM services in Singapore? OOm’s got you covered. Reach out to us to know more about what we can offer you.