Custom packaging is probably the best way to show off your products, make them stand out, and encourage spontaneous purchases. Therefore, using the power of attractive design to your advantage should be on top of your priority list when it comes to how your packages look and feel to the touch.
Do you want to create aesthetically pleasing packaging that catches the eye and draws attention? In this article, the industry experts of PackLion offer pro tips and tricks on custom packaging design and how to do it right.
What Are The Benefits Of Custom Packaging?
The power of custom packaging to increase sales and boost brand recognition is undeniable. Here are some of the benefits of ditching traditional packaging to put out a unique tailored design:
- Grabs consumer’s attention
- Ensures ultimate protection and product safety
- Creates a unique customer experience
- Optimizes the size and weight of the packaging
- Increases product value
- Builds brand awareness
If you choose sustainable materials for your custom packaging, you are also helping the environment, reducing your ecological footprint, and reducing your shipping costs. On top of that, you would be improving your reputation as a sustainable brand.
How To Create The Best Custom Packaging Design?
Understand Packaging Layers
Before you proceed with custom packaging, first you need to gain a deeper understanding of the different layers. In general, a product’s packaging can be divided into three separate layers:
- Outer packaging
- Inner packaging
- Main packaging
The outer packaging is the most important layer from a visual standpoint, as it is the first thing a customer notices. It is the coating that protects the item from breakage, damage, and external elements. This layer includes the main product box, wrapping, or shopping bag in which the product is shipped, stored, or displayed at the store.
The inner packaging prevents scratches and physical damage and keeps your goods safe until you take them out of the outer packaging. Typically that is packing peanuts or kraft paper which stops the product from juggling, bouncing, and moving around. Lastly, the main product packaging is the storage container of the product (jar, bottle, wrapper, etc).
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Think About The Structure Of Your Text
The shelf appearance of a product should be a priority. Essentially, custom packaging needs well-structured text to make a long-lasting good impression. Consequently, ensure the text on the packaging is easy to read, and does not look heavy on your design. Convey your message clearly and use fewer words to share as much information as possible. Leave lots of white space.
It is important to introduce a unified design scheme across all your distribution and advertising channels. In other words, your branding strategy in packaging should align with the one on your website, social media, stationery, commercial materials, and merchandise. Remaining consistent with the visuals, fonts, and the color scheme helps build a harmonious and cohesive branding experience.
Use Contrasting Colors
While your packaging design should look complete, you have to make sure your products do not look too stale or bland. Designs with monochromatic color themes are often considered boring. So in order to stand out, you have to think about building a color palette around two or three contrasting shades.
Make It Simple
We live in the era of minimalistic packaging. People are no longer seeking bold designs. They prefer simple packaging that is attractive, modern, and straightforward. One that consists of fewer elements and less text, while sending a loud and clear message on what the product and brand are all about.