Did you know that if your website is not available in your users’ language, they’re far less likely to buy from you? Studies have shown that when websites are not in the user’s native language, they can decrease conversion rates by up to 85%. But don’t worry – there is a solution! Read on to learn more about localization and how it can help increase your sales.
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Short on time? Jump down to our list of key takeaways!
Anyway, enough with the stats. Let’s talk about what localization is. In its most basic form, localization is the process of adapting a product or service to meet the specific cultural needs of a target market. This might include translating the text into different languages, making it culturally appropriate, and meeting the legal requirements.
In an increasingly global marketplace, localization has become an essential factor in the success of any business that operates on a global level. If consumers can buy products and services worldwide, their culture should be considered when marketing to them. This means that unlike in its early days as just a process of translation, localization should be looked at as a way to both meet your customers’ needs and sell more by offering meaningful experiences to your multilingual audiences.
With the power of globalization and technological advancements, we can now easily connect with people from all over the world. But this doesn’t always mean that they will be as receptive to your message as you would like them to be. The key is localizing your content for their particular region, which could increase conversions by up to 30%!
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If you’re struggling with how best to do this on a large scale or if it’s something new for you, let us know, and we’ll help get you started right away. We’ve got plenty of experience in digital marketing campaigns that have been tailored to different regions around the globe. Don’t hesitate to contact us today!