Hiring a Facebook Ads Agency: 12 Things to Consider

Hiring a Facebook ads agency is a major decision for any company. It takes time, resources, and commitment to see your campaign through from start to finish. The quality of the final product will be determined by how well you select an agency to handle your Facebook advertising needs. This blog post discusses 10 things that should be considered before hiring a Facebook ads agency, including what type of budget you have allocated for this project and what services the agency offers.

Consideration #1: What Type of Budget Do You Have?

When hiring a Facebook ads agency Sydney, it is important to have a realistic idea of the budget you are working with. The cost for an agency’s services can vary greatly depending on the size and scope of the project. Some agencies offer package deals that include all aspects of campaign management while others charge by the hour. Be sure to ask about pricing before committing to anything.

Consideration #2: What Services Does the Agency Offer?

Not all Facebook ads agencies offer the same services. It is important to find one that offers all of the services you need in order to create a successful campaign. Typical services offered by agencies include ad design, copywriting, target market research, bid optimization, and campaign management.

Consideration #3: Have You Met in Person?

Prior to hiring a Facebook ads agency, it is important that you meet them face-to-face and gain their trust. Even though they may live halfway across the country or on the other side of the world, meeting with them will help build rapport and make everyone feel more comfortable about working together. Realistically speaking, this step can be skipped if there isn’t enough time due to scheduling conflicts; however, face-to-face interactions should not be overlooked when possible.

Consideration #4: What is the Agency’s Reputation?

Do your research before hiring a Facebook ads agency. One way to do this is by reading online reviews. Be sure to read both good and bad reviews as they can offer valuable insight into an agency’s strengths and weaknesses. Also, ask around for recommendations from other business owners who have used Facebook advertising agencies in the past.

Consideration #5: What Type of Company Are You?

Not all Facebook ads agencies are created equal. Some cater more to small businesses while others specialize in working with larger enterprises. It is important to find an agency that understands your company’s unique needs and goals.

Consideration #6: What Kind of Results Have Previous Clients Achieved with the Agency?

The success of your Facebook ads campaign will depend on how well you partner with an agency. Therefore, it is important to find out what kind of results their previous clients have achieved in the past. If they cannot provide any specific examples, this should be viewed as a red flag and make you think twice about hiring them for your project.

Consideration #7: Are They Able to Provide Testimonials or Case Studies From Past Clients?

All agencies are more than happy to highlight their most successful projects; however, some may not want to share these details publicly due to confidentiality agreements that were made with previous clients. Even if they do not offer case studies from other customers that worked with them in the past, they should be able to provide testimonials from happy customers.

Consideration #8: What is the Agency’s Communication Style?

Communication is key when working with a Facebook ads agency. It is important that both sides are able to communicate effectively and understand each other clearly. Before hiring an agency, ask them about their communication style and how often they will be in contact with you. Also, find out what type of reporting format they use so you can easily track the progress of your campaign.

Consideration #9: Do They Have Experience Working with Your Target Audience?

Not all Facebook ads agencies have experience targeting specific demographics like age ranges or genders. If your target market is very niche, it is important to find an agency that specializes in working with your target audience.

Consideration #10: How Many Projects Will They Handle Simultaneously?

Some Facebook ads agencies are able to handle multiple projects at once, while others only work on one project per client. It is important to consider how many projects they can realistically manage simultaneously before committing to a contract with them. If you want to focus solely on building out your campaign and do not want to be bogged down by other responsibilities, choose an agent who will allow you the time and space needed to focus exclusively on this project.

Consideration #11: Do You Feel Comfortable With Your Agency Partner?

Do not ignore or overlook any feelings of discomfort when hiring a Facebook ads agency. If you do not feel comfortable at all with your partner, this should be a red flag that indicates it is time to find another candidate.

Consideration #12: What Type of Ongoing Support Will They Offer?

In addition to having the right team and tools for success during the start-up phase of your Facebook ads campaign, ongoing support from an agency can make or break its long-term success as well. When evaluating different agencies, ask them how they will provide ongoing support after launch day so you know what kind of service level agreement (SLA) they have in place if any issues arise down the road.

The steps listed above are just a few things to consider when hiring a Facebook ads agency; however, they are important factors that can make or break the success of your campaign. By keeping these in mind, you will be able to find an agency that is a perfect fit for your company and its needs.

Remember, communication is key when working with any Facebook ads agency – so be sure to ask lots of questions up front to avoid any misunderstandings down the road!

 

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