SEO stands for search engine optimization. It is a process to increase the organic visibility of your website for a search query. The primary focus of SEO is to increase the quality and quantity of traffic on your website through onsite changes. However, SEO is not only related to using keywords. But it is also related to other factors such as site speed, mobile-friendliness, interactivity, and content on the web page. For having a good SEO, the content written by professional blog writing services should be of high quality. Therefore, the prime focus should be on blog quality.
Benefits of SEO are:-
- Increases the number of customers through organics search
According to recent research, 53.3% of all traffic comes from organic research. Nearly 60% of marketers have reported that their highest quality leads are generated from a well-utilized SEO.
Ranking top in the list of web pages on Google during a search increases the click rate twice when compared with the 2nd ranked web page. Ranking your page on the first page of the google search increases the credibility of the company. It makes your brand highly visible on google.
- Develops a Trustworthy experience for customers
Ranking the highest in a search result depicts the strong authority you have built in your company. You might have the best content, but without a quality user experience, the increase in the frequency of the user is difficult.
Therefore, it increases the importance of parameters such as page speed, backlinks, and other authority elements for the successful working of your business online. Moreover, gaining the trust of the customer is important, and to gain that trust, a company can introduce firm security measures on the website, fast loading of the website, and automated feedback or customer care service.
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- Encourage to maintain high satisfaction user experience
An important element of SEO is the user experience. Google has now started to take user experience into consideration before awarding rankings for the website on its web search page along with the other parameters such as page speed.
Therefore, for businesses to succeed online, it means to maintain high customer satisfaction by stepping up to the demands of the customer. Hence, by answering the needs of the customers, a business stands a better chance at securing a higher ranking on Google search.
- SEO Augments Brand awareness amongst users
One tangential benefit of having a good SEO apart from higher customer traffic is the increment in brand awareness. The more closer you get to the top spot in the google search, the higher popularity your brand will receive even if the customer doesn’t enter your website.
Thus remaining on top of the list helps you in competing with the other businesses in your area of interest. However, because the SEO of your website is not up to the mark, then your webpage won’t come on top of the list, and other businesses will benefit from this drawback.