If you are new to digital marketing and want to boost your digital marketing strategy and ROI, you should know about the most vital tools that will make things simpler. You can either take a digital marketing certificate course to learn about the digital marketing definition and the tools in detail or keep reading to find out about them in brief. With online marketing tools, you can execute the right marketing strategies at the right time and in the right way. They also help you keep things organized, allowing you to make customizations when required.
Marketers need tools to augment their skills, automate repetitive tasks, scale what they are doing right, and collaborate more effectively. For digital marketing, there are hundreds of marketing tools available in the market. So, have a look at the six most essential and most popular digital marketing tools:
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Analytics Tools
Analytics tools are powerful tools that can assist you with various marketing decisions. Using the data insights offered by Analytics tools, it is simple for marketers to know the directions needed to take when it comes to website changes and modifications. Analytics tools are known to be the gold standard- to learn about website analytics. It is hard to work as a digital marketing expert if you don’t have expertise in Analytics tools. At the basic level, it can tell who visited your website, on which page they spent most of the time, and from where they came. Besides, you can build an ecommerce setup, set up goals for tracking conversions, and track events for learning about user engagement. The best Analytics Tools include:
- Google Analytics
- Twitter Analytics
- Facebook Insights
- Whatagraph
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Social Media Marketing Tools
We all know how social media has grown as a priority online marketing channel for every business. Social media is the place to build business relationships and nurture leads. It is perfect for collecting valuable data to find what your clients want. The best social media marketing tools include:
- Hootsuite
- Buzzsumo
- Hashtagify.me
- Audisense
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Email Marketing Tools
Emails represent the most scalable, tried-and-tested marketing channel for modern companies. Email solutions are the staple of online marketing software for both big and small businesses. From enhancing deliverability and list building to turning up amazing offer campaigns, let us look at the tools that can help you break down your customers’ data and place your marketing attempts on autopilot.
- SendGrid
- HubSpot
- Moosend
- Lemlist
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SEO Tools
With the digital environment becoming highly competitive, anything that online businesses do to boost their online presence is beneficial. Although search engine optimization can be daunting for some, many marketing tools can help you find search opportunities and adjust your present search engine efforts like:
- Ahrefs
- Clearscope
- SEMRush
- ScreamingFrog
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Conversion Optimization Tools
Even a small change can be a difference in making visitors convert. Changing your CTA button color can make the difference between someone bouncing and scoring a free sign-up for a trial. Conversion optimization tools can clue you on low-hanging opportunities to boost your revenue. Some of the best conversion optimization tools include:
- Unbounce
- Hotjar
- Optimizely
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Graphic Creation tools
Visuals are known to be the cornerstone of branding and social marketing. If you do not have the budget to hire a designer or have a DIY business, then tools like Canva can become your go-to tool for creating eye-catchy visuals. Other than Canva, there are some other graphics creation tools like:
- Creatopy
- Venngage
- Visme
Digital marketing is challenging, fun, and rewarding. Using tools like the ones mentioned above, you can take all the pain out of your digital marketing plans by automating the complex, boring stuff. With the correct tools, you can easily streamline your marketing efforts and campaigns and automate many jobs. A good combination of the above tools can cater as the base for an excellent digital marketing stack. If you are curious to learn about more digital marketing tools and pursue a career in digital marketing, why not go for a digital marketing certificate course?
