You’d have to be living under a rock to have missed it: Texting, or SMS Service, has become one of the most popular ways that people communicate today. However, not only has texting shifted interpersonal communications, but it has also dramatically changed the way that businesses communicate with their customers. Using an SMS Service for your business is not as easy as sending a text to a friend: These are professional marketing programs designed to allow you to communicate with hundreds or thousands of customers at the same time. However, there is no doubt that all of these programs can dramatically help your business. Here’s a look at how.
Connect With Customers in their Pockets
As recently as a few years ago, marketers and businesses would have killed for the ability to essentially connect with their customers in their customer’s pockets. It’s a remarkably effective technique. More to the point, you can do it at any time that you choose, and your customers can then choose to consume your marketing material at a moment that works for them. By allowing them this ability, you can always be talking to your customers.
Personalize the Message
When it comes to using texting to talk to your customers, you can create a deeply personalized message. This requires some work on your part, of course: You have to purchase a robust Customer Relationship Manager that will allow you to easily and automatically update your customer’s contact information and business profile. However, if you do this, you can send relevant information to your customers via text messages, alerting them to new products and sales that fit their area of interest. As such, texting enables you to send highly relevant information to your customers, thus enhancing the efficiency and effectiveness of your marketing.
Traditional marketing campaigns may require extensive lead time or prep work. You have to design graphics, websites, messaging, and more. Then you have to send to a newspaper or art company, upload pictures or get a social network to approve the message. Depending on the specific media in question, this can take a good amount of time and limit your ability to quickly send out good marketing content.
Texting doesn’t come with any of these restrictions. If you get a new product and want to move it quickly, or have an appointment availability that you want to take care of ASAP, you can do so. All you have to do is log into your texting service, type up a message, and click send. Yes, there’s a cost associated with this type of flexibility, but you cannot beat the benefit: The ability to send out an important marketing message at almost the drop of a hat.
Texting is rapidly becoming a major part of any business marketing effort, and as noted above, this makes perfect sense: It gives you the chance to communicate any message you want to your customers. Make sure to check out what sort of texting services may work for you.