Images strongly impact our senses, which is why people have always depended on visuals to communicate ideas effectively. Visual communication conveys information and ideas using symbols, images, graphics, illustrations, animation, etc. This method is more engaging, and flexible and generates a better impact on the audience.
In this fast-moving creative world, possessing advanced skills that are in line with the creative demands of the visual industry can take you to new heights of glory in your career. And this is where an MA in visual communication comes to your help by teaching you the relevant skills required for this industry.
So, what is it like to pursue a master’s in visual communication and what are the career prospects that entail it? Let’s find out here.
What is visual communication?
Visual communication is the use of images in different formats to convey information and ideas. Compared to other forms of information transmission, visual communication has a better rate of success because of its relatability and engagement with the audience. Our brains process visuals well than any other verbal or written form. Therefore, we often tend to notice visuals on a page rather than the text.
What does a visual communication master’s teach you?
A master’s in visual communication is all about learning and developing the essential skills required in the visual communication industry. Through a series of lectures and tutorials, you will learn how to use visuals to convey powerful ideas in different contexts. The critical reflection on various subjects will allow you to give life to innovative concepts that are on par with the industry.
You will develop reasoning and problem-solving skills that will help you come up with ideas and materials to meet the demands of the industry at a rapid pace. A critical understanding of the different elements and aspects of visual communication will be beneficial in the graphic design, animation, and illustration industries.
What is the demand for visual communication?
As people are attracted more by visuals, businesses are investing more in developing interesting visuals be it images on their website or brand logo. This increases the demand for talented visual communication designers in the creative industry.
Visual communication is not just a necessity for customer communication but also a mandate for in-house communications. For example, organisations use charts, graphs, and scales to represent data and other vital information to their team members and clients. This makes the whole process of understanding information easier. Visual elements allow one to communicate ideas clearly and without errors and confusion thereby having a significant impact on business strategies and growth.
Some of the popular career opportunities in visual communication are graphic designer, animator, cartoonist, UI/UX designer, branding designer, web and app designer, digital art director, VFX artist, motion designer, video director, and visual creative director.
If you are a creative person with an interest in joining the creative industry, a master’s in visual communication can guide you on your way to success.