There are a lot of things that go into growing your marketing agency. You need to think about building relationships with potential clients, hiring the right people for your team, and creating a culture where everyone feels comfortable being their authentic selves. But every business owner has their own unique challenges. Therefore, there’s no one-size-fits-all approach for growing your agency. To help you out on this journey, here are some tips from other entrepreneurs who have taken their businesses from zero to millions in revenue:
Hiring is a challenge for most startups
Hiring is a challenge for most startups. It’s common knowledge that you need to hire the right people to grow your business, but finding those individuals can be difficult when there’s such a high volume of applicants.
Once you’ve hired someone, keeping them happy and engaged is also key to maintaining growth. According to LinkedIn, 30% of employees say they would leave their job if offered another role elsewhere–so it’s important that you create an environment where employees feel valued and appreciated by their employers (and vice versa).
Your business is only as good as the team that drives it
Your team is your most important asset, so it’s crucial to hire people who are not only good at their jobs and genuinely passionate about what they do but also have a positive attitude toward work and clients. The wrong person on your team can drain valuable resources and jeopardize the success of your business, while a great addition will add value in multiple ways: by helping you meet deadlines; providing new ideas for marketing initiatives; increasing revenue through increased client retention rates; etcetera ad infinitum!
Invest in your employees’ professional development
As a business owner, you should always be open to new ideas and willing to learn from others. You can do this by reading industry blogs, attending conferences and networking events, or even inviting guest speakers into the office.
Learning from past mistakes is also important. It’s easy for us humans to make the same mistake over and over again if we don’t take time to reflect on what went wrong in previous situations so that we won’t repeat those mistakes again in future endeavors. Asking employees for feedback about how they felt about certain tasks or projects allows them to have an opportunity for growth as well as gives you insight into ways that could improve workflow efficiency within your company culture overall (this also helps build trust with clients).
Taking risks is essential when growing any business–you should be open-minded enough not only allow but encourage employees who want opportunities outside their comfort zone at times; however there are times where taking risks may lead nowhere fast! Don’t be afraid of asking questions when needed either: no one knows everything all at once so asking questions makes us better learners overall!
Create a culture where it’s OK to fail
When you create a culture where failure is an acceptable part of the learning process, your employees will be more likely to take risks. A fear of failure can be paralyzing for some people, but in order for your agency to grow and thrive, it’s important that everyone feels comfortable taking chances.
When you offer employees freedom to try new things without judgment or repercussions, they’re more likely to come up with innovative ideas that help improve your business as well as their own professional development. When employees feel safe trying something new without worrying about being shamed by their peers or superiors at work, they’ll become more engaged in what they do–and this can lead directly back into higher productivity levels!
Go the extra mile for clients, even after they’ve paid their bill
The best way to grow your marketing agency is by going the extra mile for your clients.
It’s easy to get caught up in the hustle and bustle of running a business, but if you want word-of-mouth referrals from happy customers, then you need to make sure that they feel like they got their money’s worth. And one of the best ways for them to feel this way is by giving them value beyond what was paid for or expected.
Here are some things that will help:
- Be generous with your time and knowledge–don’t be afraid of sharing best practices or going above and beyond what is expected from you as a service provider for no additional cost (or even charge). The more value-adds you provide during the course of working together with clients, the longer those relationships will last!
- Be the first to say “thank you”–as a business owner, it’s easy to focus on what needs to get done and forget about thanking your clients. But taking the time out of each day (or week) to send a quick email thanking them for their business is always appreciated by clients who feel like they are being taken care of by someone who cares about them.
Automate marketing tasks whenever possible
Automation isn’t always the best option when it comes to marketing. Automation can be helpful in some situations, but there are many instances where automation will only make things worse. You might think that automating tasks like lead generation or email outreach would save you time and money–and sometimes they do! But if your efforts are not well thought out and executed properly, you could end up wasting more time than necessary on tasks that could have been done manually in order to get better results.
It’s important not just for your team members who are performing these tasks (and therefore being replaced by bots) but also for yourself as an agency owner/founder: if you don’t understand why something needs doing manually before setting up an automated workflow around it then how will anyone else know either?
Treat customer support like an extension of marketing
The customer support experience is a critical part of every company’s customer journey. It’s also an extension of your marketing strategy, so it’s important that you treat it as such.
When you think about how you want customers to feel about your brand, what comes to mind? Is there anything specific? If so, then make sure that feeling is present in every interaction with your team members who are responsible for handling customer inquiries and complaints.
A good support experience leaves customers feeling excited about their purchase or happy with their service provider–and even more likely than usual to recommend them! A bad one leaves them frustrated, angry or disappointed–and less likely than ever before not only because they paid money but also because now they have negative feelings toward the brand itself (they don’t want anyone else experiencing this level of frustration).
Utilize marketing agency software
There are a lot of different ways you can grow your agency, but one of the most effective is by using professional software for marketing agencies. This will help you manage and scale your business so that it can grow more efficiently, saving both time and money in the process.
The first thing that many people do when they start an agency is create spreadsheets for every aspect of their business: tracking leads, managing projects and accounting for every dollar spent on each client or campaign. However, this approach doesn’t allow them to see the bigger picture–it’s difficult if not impossible to analyze data across multiple projects at once because everything is separated into separate documents or spreadsheets!
Marketing agency software like Accelo and Accelo competitors offers a better way: by unifying all data into one place (your CRM), it makes it easy for managers like yourself to access up-to-date information about what’s happening with each client without having to navigate through dozens of files every day just looking for something specific.”
Marketing is more than just advertising
Marketing is more than just advertising. It’s about building relationships with people and providing value to them every day.
Marketing is about connecting with people, understanding their needs, and helping them achieve something they want to achieve — whether it’s getting more customers or creating a better product or service that solves an issue they have in their lives. Marketing starts when you stop looking at yourself as the center of the universe and start thinking about how your business can help others solve problems (and make money).
Conclusion
The bottom line is that marketing is an investment, and the return on that investment can be huge. The best way to grow your agency’s revenue is by building relationships with clients and providing value every day. By focusing on the long term rather than short-term goals like new clients or sales leads, you’ll find yourself in a much better place when it comes time for those things to happen naturally as part of an organic growth process.
