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How to Leverage Machine Learning

by Ragini Salampure

Machine Learning is a modern innovation that can be intimidating to at first glance, but at its core it is a way to train computers to perform complex tasks that might be otherwise too complicated for traditional computer programming techniques. Implementing such a solution is time consuming and it often requires supervision. Both technical knowledge and a fair amount of patience will be required if you want to use machine learning properly. Below are just a few examples of what it can do.

Marketing

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Utilizing large datasets and drawing conclusions from them in a timely and organized manner is one main benefit of machine learning. With enough data about demographics to draw upon, ML can facilitate higher-quality lead generation and personalized advertisements. Companies that have high-quality machine learning platforms will have been featured within the Gartner Machine Learning Magic Quadrant Report. Taking a look at who the Leaders, Visionaries, Challengers, and Niche Players in the ML arena may be a good place to start if you are looking for help in this area. The Gartner Report can help cut down on the time needed to make decisions based on a lengthily market research campaign, since it can point you towards industry leaders such as TIBCO.

Once potential customers start interacting with your company’s online resources you can also start gathering data on how people navigate your website. Streamlining your web presence, improving your user interface, and optimizing your SEO accordingly to improve customer discovery and retention will go a long way toward making your mark on the internet. In order to use these datasets effectively, you’ll need to use ML technology.

Cybersecurity

Cybercriminals are notorious for taking advantage of web-based systems for their own benefit, but a machine learning platform can spot patterns of behavior and assist in responding to them quickly and efficiently. A security breach is a very serious matter that can quickly destroy the faith of your technology users, who might be less willing to deal with you in the future. While security vulnerabilities can pop up in unexpected and surprising places from time to time, Once a security breach has been detected and dealt with you can use your machine learning platform to facilitate data reports pertaining to the breach and subsequently patch as many vulnerabilities as possible. Time is always of the essence when dealing with a security threat and machine learning will give you the responsiveness needed to expend fewer resources when dealing with the situation and mitigate any costly damages that have occurred.

Reports and Projections

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Data science can’t be fully automated because computers can’t draw meaning from data in the same way that data scientists can. That being said, when analyzing trends, having a system in place to interpret the meaning of those analytics is valuable. Statistics like your current inventory, product demand, and long-term sales figures will all contribute to part of a larger research document that will be valuable not only in the immediate future but also for data reports that will help facilitate your company’s completeness of vision later on. If you format these statistics correctly using machine learning in tandem with data visualization, you can use them to further discuss the realities, opportunities, and risks associated with your company in a reasonable way. Data engineers need to be able to convey the info they come up with to other people, so spending time and money on readability is a reasonable investment.

Projects that involve deploying machine learning platforms will require a lot of planning and effort to execute properly, but the results speak for themselves. Whether you are just a hobbyist or an industry veteran it is hard to deny that machine learning, and artificial intelligence as a whole, is a new paradigm that is changing the already rapidly-shifting landscape that is the internet. If you have a good grasp of where to go and stay on top of responsible ai best practices, you will be well-equipped to handle the future of data science.

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