Amazon marketplace has 6.2 million sellers worldwide, with 381,000 new sellers entering the marketplace each year. If you’re using Amazon to boost your online sales this year, you need a plan to stand out. Otherwise, consumers might not even realize your products are available.
Here are seven tips that can help you boost Amazon sales. With these tips, you can dominate the online marketplace.
Without a plan, however, your competitors could take the lead.
Don’t let that happen! Instead, discover how to step up sales and improve your ROI.
Learn how to set your products apart on the Amazon marketplace with these tips today.
1. Establish Goals
Before rushing to use digital marketing or start adjusting your product listings, take a second to consider your goals. Establishing your goals can help you determine the best way to accomplish them. In addition to boosting Amazon sales this year, you might also want to:
- Generate brand awareness and recognition
- Boost traffic to your website or storefront
- Build brand trust and loyalty
- Improve your ROI
Assessing your previous sales and successes can help you determine what’s already working to help you generate online sales. Take a look at your current pricing strategy. Review your sales history, velocity, and inventory management strategy, too.
Make a list of your SWOT (strengths, weaknesses, opportunities, and threats).
To fully determine your opportunities and potential threats, research your competitors. What strategies are they using to boost online sales?
Then, make a list of tactics that can help you accomplish each goal on your list.
For example, you can establish your credibility to boost brand trust and loyalty. Brand loyalty can help you boost repeat sales, improving your ROI. In fact, loyalty is worth 10 single-purchase customers.
A 2% increase in customer retention can lower costs by 10% if you spend less on acquisition advertising.
Maybe you’re more concerned about brand awareness and recognition. If people aren’t aware of what you have to offer, you’ll struggle to boost sales.
About 60% of people prefer shopping from familiar brands. Maintaining brand consistency can boost awareness and help build recognition. It takes over five impressions before people start recognizing your brand.
You only have seven seconds to make a strong first impression, though. Investing in quality branding could make all the difference.
Now that you know what you want to accomplish, you can improve your Amazon marketing strategy.
2. Optimize Product Listings
Take a look at the products you have listed on the Amazon marketplace. Improving your listings can help you boost Amazon sales.
If your listings are vague, consumers might have questions about your product. They might not feel comfortable shopping from your Amazon page. Instead, they’ll turn to a seller who has the answers they need.
First, determine what keywords your customers use during a search. What are they looking for on Amazon? What keywords do they use to find your product listings?
You can update your product listings using those keywords. You could increase your chances of appearing for organic listings. Boosting your listing will help you appear in front of more customers.
Consider the multimedia you use on each product page, too. Imagery can help you attract customers.
Make sure you’re using high-quality, professional photos. You can also add videos to your pages. Consider adding a product comparison chart, too.
Adding this information to your Amazon marketplace listings can help you appeal to customers. They’ll feel more comfortable with your brand and offerings. They might decide to start shopping as a result.
3. Improve Inventory Management
Develop a plan for optimizing your inventory practices this year. Optimizing your inventory can help you maximize product margins.
First, make sure you never run out of stock. Running out of stock could impact your sales. It could hurt your ranking on Amazon’s online marketplace, too.
At the same time, it’s important to avoid over-ordering. Otherwise, you’ll have to deal with extra storage fees. If you’re not selling enough, those extra fees could impact your success.
Avoid ordering too late, too. Otherwise, you’ll have to pay even more for air shipping.
Consider using Amazon inventory management software for extra help.
4. Use Amazon’s Tools
Amazon has a few tools you can use to boost online sales.
First, use Fulfilled By Amazon (FBA). Amazon’s fulfillment service can make storage and shipping a little easier. It can help boost your sales, too.
Try to win the Buy Box as well. About 82% of Amazon sales go through Buy Box. The percentage is even higher for mobile purchases.
First, make sure you have a professional seller account. Amazon Seller Central will check your Buy Box eligibility. Make sure you’re selling new items to ensure your eligibility.
You can also run promotions on Amazon, such as Lightning Deals, 7-Day Deals, and Amazon Coupons.
Otherwise, try using Amazon’s Brand Registry to gain access to more tools.
5. Use Digital Marketing
You can develop a digital marketing strategy to boost Amazon sales as well.
Consider trying pay-per-click (PPC) advertising this year. You can create eye-catching digital ads that will appear in front of buyers. People can click on your ads before reaching your Amazon listing.
Then, you can turn those buyers into paying customers! PPC ads can boost brand awareness, recognition, and sales.
You don’t have to develop your Amazon strategy alone, either. Consider working with the best full service amazon agency to boost your sales.
6. Boost Your Reputation
Strengthening your brand’s reputation could help you boost online sales, too.
Encourage your previous and recent shoppers to post reviews on your product pages. Their positive reviews can show on-the-fence customers that people trust you. You could increase your chances of more sales as a result!
7. Review Your Pricing
If you’re still struggling to boost online sales, look at your pricing. Customers want to get the best price possible. In some cases, pricing is their determining factor.
Look at the pricing your competitors are using. If you’re pricing too high, you could lose sales.
If you set prices too low, you could lose money.
Make sure you’re pricing competitively.
Set for Online Success: 7 Tips for Boosting Amazon Sales
Generating more Amazon sales doesn’t have to feel stressful. Instead, give these seven tips for boosting online sales a try. With these tips, you can get competitive and set yourself up for success.
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