How to Hire Web Designers for Small Businesses
More than a quarter of businesses still don’t have a website. That number is down from nearly half a few years ago.
The COVID-19 pandemic changed how businesses operate. Online shopping boomed and that’s not going to change as things open up.
Whether you have a B2B business or a direct-to-consumer operation, you need to have an online presence. You could try to figure it out on your own or you can hire web designers to do the work for you.
What should you look for in a website designer? Read on to learn the top tips so you hire the right person for the job.
- Figure Out Your Needs
Before you set out on finding a web designer, you need to know what your website has to do for your business.
Do you need to process ecommerce sales? Do you need to have a calendar on your site for customers to schedule appointments?
It’s helpful to have a few websites in mind that you can use as examples. Point out the things that you like about those sites that the designer can bring to your site.
You should also have a budget in mind for the project. Be aware that in this industry, you often get what you pay for.
- Web Design Experience
Ask around to see if you know of anyone who can do the design for you. You’ll probably get a lot of responses from people recommending a family member or friend.
These recommendations can be useful, but you need to be wary. Make sure that they have the experience that you need.
For example, if you have a real estate business in California, you have to hire someone who is familiar with connecting IDX with your site. This site shows you what you need to know about CRMLS and IDX.
You should ask to see a portfolio of work and referrals. Web designers with experience should have plenty of examples of work to show you.
- Online Reviews
Reading online reviews will tell you a lot about a business. You learn about a company’s good points and bad points.
Take a look at online reviews to see if there are any patterns with certain web designers. Seeing things as they overdeliver, or they turn in projects late will give you valuable insights.
- Defining Deliverables
Web designers tend to have their own work styles. They also have different ideas as to what a project entails.
Some web designers will include basic SEO, while others will only deliver a five-page site.
You have to get a firm understanding as to what a web designer will deliver and when before you sign the contract.
Hire Web Designers That Deliver
It’s not easy to hire web designers. You want to make sure you hire someone that fits your business needs and your budget.
Once you have your website, you’re going to need to know how to drive traffic to it. Check out the Digital Marketing section of this site for helpful tips.