Let’s take a closer look at the stages of drawing up a content plan.
Who is your target audience?
If you don’t know what intrigues and motivates your followers, it will be difficult for you to create the right content to engage them.
And if you don’t know when they are active, you won’t have much success. you need to publish content at a specific time.
One of the best ways to understand your target audience is to listen to them on social media.
If you don’t know what your audience is talking about and what interests them, it will be difficult for you to figure out how to get their attention.
Once you have a clear idea of who your target audience is and what they want, you can use this data to effectively promote on Instagram.
Create a portrait of your target audience.
You don’t have to reinvent the wheel. If you already have buyers, then it makes sense to use the information received.
Namely, age, gender, geography, income, daily routine, interests, etc.
For example, Jane is 24 years old, works as a regional sales manager from 10:00 to 19:00, lives in Bordo, and earns 6,000 dollars. She likes to spend his free time with his family, a couple of times a month he allows himself to buy new things and go to a cafe with friends.
What does this information give? Ira works from morning to evening, i.e. she visits Instagram either on her way to work in the morning, at lunchtime or after 19:00.
Given her position, she will be more comfortable with business-style content without jargon.
Have a clear idea of what a typical customer looks like for your business.
What is your product, what does it do? Who is your product for? What is your audience looking for?
A young gamer is unlikely to be interested in content about taxation or a proposal to renovate an apartment. But game reviews and discounts on new video cards are quite.
Be clear about who you are creating your content plan for. Build a client profile and create a content strategy based on this.
Niche and competitor analysis.
Analyze your competitors, this will allow you to get information about what and when to post, what type of content is most effective for your target audience (followers Instagram).
This helpful information will help you set up your social media strategy and stay in the loop.
There is always something to learn from them, and take over part of the strategy on Instagram. Learn from positive and negative experiences.
What exactly is the analysis.
Collecting data, understanding it and making decisions based on it will be part of a thorough analysis of your competitors. This information will help you get a clear picture of what’s going on around you and your niche and help you create a good Instagram strategy.
Analyzing competitors on Instagram allows you to observe their movements and strategies. This will help you evaluate yourself, your strategy, and make changes if needed.
How to find competitors on Instagram.
The first thing to consider: In the conventional market, competition is based on the goods and services offered.
On social media, competition is based on public content.
If you have been leading your page for a long time, then you should know well your direct competitors and the keywords for which you and them are searched.
It is important to understand who you want to attract, whether they will be interested in your posts. Collect the semantic core. This is a list of queries by which people can find you. This is very important when planning your content. Keywords will help you find out what is interesting to your audience.
In addition, by these keywords you can find your competitors.
Search by hashtags.
Go to the search section on Instagram and enter your keyword:
And immediately we find many cool accounts of explicit and implicit competitors.
They sell not only dresses, but clothes in general:
Why do we need to select implicit competitors? Because:
We can cooperate with them, order / exchange advertisements. We have the same target audience that you can entice yourself. We can spy on their content strategy and use it for our own purposes.
Listen to your subscribers.
Subscribers can provide you with very valuable information. Observe and research who they follow, who are like you and what they say about them.
Once you find an account with a lot of followers, subscribe to it too. Instagram will offer three more similar brands at this time.
This is another great opportunity to find new competitors.
Analysis of Instagram competitors.
We have compiled a list of competitors, now we need to analyze them, and we are starting to collect data.
What data do we need?
Followers: How many people are following your competitors. Audience: who are these subscribers? youth, adults, young mothers, bearded guys, etc. Followers: The number of accounts your competitors follow on Instagram. Posts: The number of posts posted by your competitors during the selected time period. Content types: photos or videos, small notes or full posts.
Visual part: in what colors the competitors’ ribbon is framed.
Likes: the number of likes received, which content is most liked.
Comments: the total number of comments for the selected period and which content is being commented on the most.
Hashtags: The most commonly used hashtags and the number of hashtags they use.
By analyzing the activity of your competitors on Instagram, you put the situation in perspective – you will find out how well your content is performing compared to similar brands.
Livedune and Instahero will come to the rescue – these services will help you to analyze competitors in detail, compare your account with them by such metrics as: the number of subscribers, posts, likes, reposts, comments, reach and much more.
Comparative analysis of running your business with a successful company of comparable size and resources will help you set your own business goals on Instagram.
This rigorous testing process is critical when deciding which KPIs you want to use.
The analysis will give you ideas for content creation.
It is very difficult to stand out on Instagram by promoting your products or services. It seems that everything is already there, and each brand is squeezing the platform dry. Well, that’s not entirely true.
Even though the social network is truly oversaturated, a robust strategy still works there.
The key is to find out what content your target audience values.
You can figure it out on your own, but imagine how long it will take. Trial and error can be a time-consuming nightmare.
Check out what content works best for your competitors. Which posts have the most engagement, the most likes and comments. Here again, tools such as Livedune and Instahero will help us, they will do all the work for you and show these metrics.
If you spot anything out of the ordinary, don’t copy right away – take notes and try similar techniques in your own Instagram content strategy.
Use a SWOT analysis.
SWOT analysis: it is a great tool to help you think through all the information you receive. In a SWOT analysis, you take a close look at your business and competitors to determine:
S – (Strength) Strengths.
W – (Weakness) Weaknesses.
O – (opportunities) Opportunities.
T – (Threats) Threats.
It is important to know that your strengths and weaknesses are related to your inner kitchen. Basically, a SWOT analysis will give you an idea of what you are doing right and what is worth improving.
Determine the target audience you are trying to reach and the type of content they need. Find out what content your audience needs, what language they use, what hashtags they use, and more. Study the profiles of competitors who are in your niche. Find out who they are, what they post, how often, etc. Create your own unique personal or corporate identity. Set a goal for yourself, choose visuals, post type etc. Customize your profile, use promotions on Instagram and enjoy the growth of your account.