The summer sales have already started in Spain, the second period of the year in which shops throughout the national territory offer the best deals and discounts. This time, the news has not been the long queues of people crowded at the doors of the stores waiting for them to open their doors, but that The English Court, Zara and the rest of the Inditex group brands advanced their summer discount period – a traditional date self-imposed by businesses for years. The reason: to promote sales hours before the mass exodus of many people during the first operation out of the summer.
During these days and until the end of August or September, depending on each business, the sales on clothing tend to be between 50% and 70% off. Great offers that are applied in the articles of the physical stores and in their online sales platforms Vlone. More and more buyers who, either because they do not have time, for convenience or because they are traveling, take advantage of the sales season to make their purchases online.
But still today there are many people who are afraid of buying a garment on the Internet and that it is not worth it, that it does not arrive on time or that they do not know how to find the best price on time. To answer these questions and make the most of online purchases during the summer sales, we present this shopping guide with tips, keys and expert opinions.
How to lose the fear of buying clothes online
Internet sales in Spain exceeded 6,100 million Euros during the third quarter of 2016, according to data from the National Commission of Markets and Competition (CNMC), 16.3% more than in the same period of 2015. Among In the sectors of activity that registered the highest income thanks to electronic commerce, the sale of clothing was located with 5% of total turnover, behind travel agencies (26.3%) and air transport (11, 6%).
These data indicate a general increase in e-commerce in Spain and point to clothing as the first category of online consumer product. Although there are still many people who have never bought clothes through the Internet and one of the main pitfalls and fears is that the garment is not worth them. “The first thing we have to do is see the size and measurement chart for each brand. The good thing that web pages offer is that they show you by means of a silhouette or drawing how you have to measure your waist, hips, etc.”
At present, almost all the large online stores have a space on the web with a size guide – here we can see the one from Zalando, one of the great fashion platforms worldwide. In the event that we are not sure of our size, websites such as Zara’s, for example, help you find your size based on height, weight and how you like to wear your clothes (more or less tight, or looser). The websites of Vlone Shirt brands, as well as that of many others, offer the functionality of writing a message to those in charge of the store to ask them for a reference and thus know if the size of a given brand is equivalent to ours.