Deciding how and where to expand your business

Charlotte Miller

Updated on:

Deciding how and where to expand your business

Expansion is often good for every brand because it increases the prospects for growth in all facets of the business, provided the laid-out plans are well thought out and executed.

One of the hindrances you might struggle with is getting sufficient funding. However, you can accelerate your business expansion plan with small business funding.

Before deciding how to expand your business, you need to conduct extensive research that takes you from beginning to end.

We have made the research journey less tasking for you in this article. We have outlined several important points to help you along this expansion journey.

Evaluate your current business and its needs

In today’s world, technological aspects make the decisions in everything related to digital. It’s not your marketing team. However, before you grow your business to a new location, you need to assess your present company needs to see if it is the right time or not.

Here are some tips for evaluating your business’ needs

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  1. Assess the market demand of the new location

Before expanding your business to a new place, be sure that the demand is present. It would be disadvantageous for your business to provide much supply to a population of people who barely know they have a need.

  1. Research your competitors

Even though you have great business offerings, you need to know who your competitors are. A smart move would be to learn where your competitors are lagging and use your business to provide solutions in these areas.

  1. Know your customers

Knowing your customers ‘ behaviors is essential since you are sure that the new location would be favorable for your business. You should know what makes them tick and leverage that knowledge to market your business’ products and services.

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Research new markets and analyze their potential

The primary purpose of market research is to gather valuable data about prospective customers. You can use market research to understand your target audience, know their specific problems, and analyze your business’ growth potential.

As you plan to expand your business to another location, you need to understand your customers so that you can solve their problems. If you don’t know your customers well, you might use the wrong marketing strategy.

When you explore the new markets the right way, you can better structure your offerings to serve the new audience.

The first step to researching new markets is by identifying your target market. Next, you can create several target markets for your business- this is called market segmentation. This strategy involves splitting your target markets into small groups that you hope to convert to paying customers.

Another research and analysis hack to implement is to journal your findings. You can always revisit what you have written down and make plans for it. If you have business partners, you can reveal your results to them.

Consider the costs of expanding to new markets

Before expanding to new markets, you need to check the costs involved. You might consider taking small business loans to help you foot some expenses. One of the major costs you are likely to incur is registering and setting up your business in a new location.

It is usually similar to starting from scratch because there might be a lot of documentation and payments. In addition, you will most likely be hiring new staff members to hold the forte for you, and you need money to foot their salaries.

Another source of expenses would be the money you would spend on advertising, marketing, and brand positioning. After outlining all the necessities of expansion, you will be able to forecast the projected cost.

Make a plan for how you will manage the expansion

The business expansion phase is one of the most challenging yet exciting periods for any astute business owner. There is a lot they will learn from setting up their business in an unfamiliar terrain where the odds are unsure.

You need to define why you are expanding clearly. Review the reasons and plans you have drawn out and thoroughly assess them. Also, identify your business’ value proposition. This is where you need to highlight what makes your company unique from the rest.

Do not forget to understand the policies and laws of the place you are expanding to. To avoid problems, you must confirm that you comply with the respective laws and regulations.


While you plan to expand your business, ensure you work on a robust business expansion plan. This plan shows the steps you will take to empower your business with the right resources and strategies to grow in a different territory.

During this phase, small business loans can come in handy to make your planning and implementation easier. Check out the link in the introductory paragraph to learn more about small business loans.