According to the Pew Research Center, 5% of U.S. adults used social media in 2005. In 6 years, by 2011, 50% of adults used social media. Currently, more than 72% of American adults use at least one social media platform.
Social media use is continuing to grow and you might be wondering if it’s right for your business. TikTok is one of the fastest-growing social media platforms and you should know the benefits of TikTok for your business. Check out the benefits of TikTok by reading below.
Access to a Large Audience
If you’re wondering why your business should use TikTok the most important reason is that you’ll have access to one of the largest social media audiences.
The popularity of TikTok grew quickly and continues to grow with millions of users logging on multiple times each day. It’s also one of the most downloaded apps with some of the most viewed videos when compared to other social media platforms.
TikTok content has been the fastest to go viral and this opportunity is something your business shouldn’t miss out on.
Promote Your Brand
Using TikTok is another way to use social media to promote your business and brand. Since TikTok is most popular with younger audiences you’ll be able to promote what your business sells while providing some entertaining content to your followers.
This will allow users of the app to remember your brand and even convince them to buy what you’re selling. The more exposure you have online the better success your business will have.
Grow Your Local Community Following
One of the many advantages of TikTok is that it takes location into account when sharing your content. This means that what you post on your TikTok is more likely to show up in the feeds of users in your local area. This is a great way to connect to local community members and build a following of people who can interact with your business more closely.
Adding contact information to your profile page is one way to get potential customers in your local area to sign up for a newsletter or inquire about your products.
Marketing Through Content Is the New Way
One of the best tips for TikTok is to focus on creating unique content. Funny and interesting content is the best way to reach out to TikTok users. The challenge feature on the app is one of the best ways to boost engagement with your profile and let users know what your company is all about.
Unique storytelling is the best way to generate interest in your business and you have the ability to use TikTok to do this. Since TikTok is based on creating authentic, user-generated content, you’ll find an audience that’s more willing to believe in your brand.
You’ll Have Access to International Attention
TikTok is replacing other social media platforms as the most international-friendly app. TikTok is used in hundreds of countries around the world so your business has access to an international audience.
If reaching markets in other countries is something you’re striving for as a business owner, this is something you can achieve with this popular social media platform.
Ability to Use Popular TikTok Ads
You need to use TikTok because with the app you have access to TikTok ads. Advertising is still new on the app but being able to pay for ads at a lower price allows you to reach more users and promote your brand further.
You’ll have a few different options when it comes to ads. In-feed ads for your brand or business will pop up as users scroll through their feed.
Branded takeover ads show up when users open the app. There are also branded effects which are options for lenses and stickers to promote your brand.
Videos Are the Most Popular Form of Marketing Today
There’s nothing to lose when you decide to use TikTok to promote your business because videos are the most popular form of content marketing today. Most social media users engage more with video content than with photos.
TikTok’s platform allows you to create short, concise videos to promote your business and garner attention quickly. In the fast-paced society of today’s world, this is the best way to reach your target audience.
Connecting With People Is Easy
The issue with some social media platforms is that people have a hard time learning how to use the app successfully. TikTok is easy to use which makes it easy to connect with users and grow your follower base.
Using something like the hashtag challenge encourages users to engage with your content and learn about your business. You can also start by buying TikTok followers.
When you have higher engagement and more followers you’ll show up on more feeds and your follower list will continue to grow. As you gain more followers and create more interesting content your business will grow too.
Access to Popular Influencers
TikTok has some of the most followed influencers, even more than Instagram. More brands are connecting with these influencers so they can get help promoting their products.
By working with influencers with millions of followers, larger audiences will learn about your business and your brand. This can be a huge benefit to the success of your business.
The Benefits of Tiktok for Your Business Explained
There are many benefits of TikTok for your business. Some of the most popular are listed in the guide above. You’ll gain access to a large audience of users and you’ll be able to promote your brand and grow your business.
Did you find this blog helpful? Make sure to check out some of the other blogs on our site to learn even more about this topic.