Web design is the determining factor of the website’s success. In fact, the majority of people opine that they judge the company’s credibility through their website design. It is the first point of contact between the visitor and the brand.
A well-developed website gets better traffic and engagement. With some pro web design tips, any amateur web developer can build a professional-looking website.
7 Highly Effective Web Design Tips Backed by Research
Following web design tips are backed by research and proven to work. Stop relying on your gut or following the trend when it comes to web design round rock tx.
Prioritize Site Speed
Website speed is indispensable for a good visitor experience. As per different studies, if the website takes longer than 3 seconds to load, about 40% of the visitors will abandon the website and look for something else.
Invest in the site speed to increase revenues, conversions, and bounce rate. Make it as fast as possible, so that visitors do not have to wait.
Keep it Simple
Reduce overwhelm on your site and adopt the theme of less. As per a study by Google, visitors are not a fan of visual complexity.
People love familiarity, so design an easier-to-navigate website where everything is available at the touch of the button. Instead of opting for a fancy design, stick to the standard layout.
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Attractive Landing Pages
Sometimes, these pages are the most neglected aspect of the website as all the attention goes to the homepage.
Attractive landing pages are short, comprehensive, sweet, and uncluttered. Put all the necessary information but not so much to scare the visitor away.
Design a Professional Logo
Brands are recognized by their logos even if they do not have the name, for instance, Apple’s logo. If your website is lacking a creative logo, design one or hire a professional to do so.
Avoid Unnecessary Carousel, Tabs, and Sliders
Though many web developers think these look cool, the general public begs to differ. The research conducted by Notre Dame University states that Carousels are pretty useless and largely ignored.
The same goes for tabs, sliders, accordions, not many visitors scan them or like to make extra clicks to view the content.
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Use Visual Cues to Attract Attention
Utilizing different elements on the site, direct visitors’ attention properly to your website. Use direct visual cues like movement, depth, form, and color as well as arrows, borders, pointing fingers, and others.
Build a Mobile-Friendly Website
Even after Google’s announcement for the first mobile index, it would be a mistake to not create a mobile-friendly website. Over half of your website visitors will likely be viewing it from their mobile phones. So, create a mobile-friendly design to increase traffic and conversions.
It has to be more than a pretty site to be successful, hopefully, these aforementioned design tips will help you create a better website that visitors will be delighted to see. Bear in mind that the visitors do not value fancy UX but a simple, easier-to-use design.