The world of SEO is ever-changing and remains one of the most complicated (yet highly effective) digital marketing strategies available today. Not only that, but it is an industry filled with myth and misconception.
In this article, we’re going to share 5 SEO secrets you wish you knew sooner!
Let’s get started…
Organic search is the biggest source of website traffic
Did you know that over 53% of website traffic comes from organic search? That is a staggering number when you consider how many other methods of driving website traffic there are. As such, SEO really should be a top priority for any website owner out there!
If you aren’t currently working on your SEO and you haven’t optimise your website for organic search, it’s time to get on that!
Mobile optimization is non-negotiable
OK, so while having a mobile-responsive website is not mandatory, it should be! Given the fact that over 50% of internet searches are conducted on a mobile device, if your website hasn’t been designed with mobile responsiveness in mind, you’re going to miss out on an awful lot of business.
Want to attract and convert as many customers as possible? Optimise your website to accommodate mobile use. There’s no excuse.
Your website speed is critical
Not only is the speed at which your website loads an important ranking factor for Google, but it will also impact how likely a customer is to make a purchase as well.
Put it this way: if you were trying to explore an eCommerce website and browse multiple products but every single page took forever and a day to load, how likely would you be to hang around?
eCommerce websites that load within 2-seconds have the highest conversion rate. Speed yours up today and keep Google and (more importantly) your website visitors happy!
The user-experience is a ranking factor
Another consideration is the overall user experience on your website. Contrary to what you might think, how easy it is for visitors to navigate and engage with your website will also influence how likely your website is to rank in Google.
So, if you haven’t taken the time to invest in a quality UX design with intuitive internal linking and site navigation, it could be holding you back!
Google is all about providing their users with as positive an outcome as possible and if your website isn’t up to par, they aren’t going to bend over backwards to give you more visibility.
SEO isn’t a ‘one-off’ gig
Far too many people make the mistake of paying for onsite optimization and then leaving it at that. SEO is not a ‘one-off’ gig. You must continually create high-value content and develop your backlink profile if you wish to remain competitive.
Think of it like a marathon, not a sprint. You’ve got to keep running and running and running. The moment you stop; your competitors will invariably overtake you.
In modern SEO, it’s all about the user experience. Yes, you need to do your keyword research, optimise your on-page, produce high-value content, and understand the search intent so as to meet expectations, however, if the overall experience is poor and unintuitive, you’ll fall behind.
Take a step back and look at your website as it is. Pretend that you are a brand-new website visitor seeing it for the first time. How easy is it to use? How quickly can they find the information they need? Are they greeted by a giant wall of text? Could your content use some pruning?
If you are struggling to get your website to rank and perform optimally, it may be worth hiring the professionals. This SEO agency in Dubai has a reputation for delivering world-class results to their many recognised clients.
In any case, we hope you’ve found the above 5 SEO secrets enlightening and wish you well with your on-going campaign!