Imagine yourself wearing black shoes with slick pants, a tailored shirt, and a fitted coat. The only thing missing in this attire is a watch. In the olden days wearing such things means you are part of the elite few or royalty. Nowadays, wearing them has become more common and can mean many things, varying from a good work ethic to a power symbol.
One watch brand, in particular, is Tissot, a Swiss luxury watchmaker based in Le Locle, Switzerland. Besides their century worth of heritage, they are a brand that pursues growth in its thirst for innovation. Tissot is best known for being the official timekeeper of the NBA since 2015. They are also known for their contributions with their inventions in the watch industry. And in this article, we will go in-depth into the reasons you need to purchase a Tissot watch.
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What is Special about Tissot Watches?
- A Brand with Rich History
With how old the company is, it’s no wonder they have a rich history as watchmakers. Established in 1853, Tissot started making watches for women. They were independent until 1930, wherein they merged with a watchmaker, Omega. The Tissot company has been under the Swatch Group since 1998 to the present.
Tissot is also the official timekeeper of several sports such as basketball, ice hockey, cycling, and more. These sports associations include the NBA, FIBA, WNBA. As for popular culture, James Stewart has worn a Tissot men’s watch in the movie Rear Window. Also, in the movies, Lara Croft and Mr. and Mrs. Smith, Angelina Jolie wore a T-touch watch. With so much history behind Tissot, it is evident that it is a watch to look out for.
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- Innovative
As the official motto of the company, Innovative by tradition, Tissot has pushed itself to become pioneer watchmakers in the history of watchmaking. Notable contributions such as the first mass-produced pocket watch, the first pocket watch with two time zones, and the first automatic wristwatch designed with 24 time zones without manipulation.
Tissot is also responsible for the first plastic, stone, pearl, and wood watches. They also have the first non-magnetic wristwatch under their belt. It was invented to counter the electromagnetism that affected the precision of wristwatches. They are a company that keeps innovating and always brings something new to the table.
- Affordable
When you think about luxury watches, you think about lavish prices that can start from a couple of thousands to a couple of tens or even hundreds of thousands. But for Tissot, their entry-level watches can cost you half a grand to thousands of dollars. As one of the luxury watchmakers that have pioneered mass production of pocket watches, they have developed strategies that would allow them to offer their product at a lesser value. Marketed as an affordable luxury and mid-priced product, Tissot has become one of the luxury watches that not only are reasonably priced but also maintain producing high-quality products.
- Functional
In the history of Tissot, they have become synonymous with the word functional. It is not surprising though, since their attention to detail and the use of high-quality materials are known to many. Although aesthetics of the watch are essential in watchmaking, Tissot prioritizes the functionality of their product. That is why Tissot has become the official timekeeper of various sports.
One of their true innovations in the watchmaking industry is the Swissmatic movement which enables their watches to have 72 hours of power reserve. It means that their watches can still tell time accurately, even if it has been left out for 72 hours. Also, don’t forget about the Nivachron balance spring, which is more resistant to magnetic fields, usually from electronics, than standard springs.
- Resilient and long-lasting
As a watch, being functional and long-lasting goes hand in hand. As you would expect, the watch also needs to be resilient for it to be enduring. With Tissot’s technology, they have incorporated functional features to movements and components made with resilient materials such as Ceramics and Sapphire Crystals. They also made their watches water-resistant. These can be very convenient in situations where there is water involved. In some models, they use green energy sources to power it. They also use tactile technology to improve watch ergonomics and make it unique and natural to use.
Conclusion
As an affordable luxury watch, Tissot has proven itself to be more than qualified for its title. Being affordable might deter you from buying them, but they have proven themselves time and time again because of their functionality and long-lasting features. A company that not only has a rich history but also hungers for innovation and growth.
Buying one of these for your personal use, for a loved one, or even for a collection, has the potential to be the best decision you ever made.
