The display network is at the core of Google’s overall network. It’s the backbone of their strategy and their success. If the display network were to fail, their entire business would suffer. This is why they’ve invested so much time and money into ensuring the display network is highly optimized and successful.
The display network works off of a CPM model. This means that you’re not paying for impressions but for the amount of time spent looking at your ad. You’ll be charged for a fraction of the time (CPM) that your ad is on a page.
From there, you’ll be able to see how many impressions you received and how your CTR was over some time. This is how the display network can charge you based on the amount of time your ad is on the page.
Conversely, the Google display network is a part of Google in which Google shows ads based on topics and keywords relevant to your business. But, with great power comes great responsibility. If you are not careful, your ad could end up in an undesirable place, and there’s no telling how well it will perform.
To help you avoid this, here are a few tips to keep in mind when placing ads on the Google display network.
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Remarketing
Remarketing is Google’s technology that displays ads to users around the web based on your remarketing list. It’s a way to keep your brand in front of people who’ve already visited your site. You can show ads to these people on Google and across the web, including mobile devices.
Remarketing is like a special browser mode that allows you to place your ads on the pages of websites that your visitors have already viewed.
Google remarketing is based on the DoubleClick cookie, so you can reach the people who have already visited your website (they are already familiar with your brand, so they are more likely to click on your ads). Remarketing is a good way to ensure that people who have already visited your website do not miss your ads on Google. The more you know about your customers; the more relevant your ads can be.
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Keep them simple
Google Display Network (GDN) is a great way to target users, but it does have its pitfalls. Making changes to your site can result in the need to change your ad code and then re-upload your media. This can be a pain if you’re constantly changing things. Instead, try to keep your ad as simple as possible. This will make it much easier to keep your ad up to date and avoid a lot of headaches.
Test display ads
Before you begin advertising on the Google Display Network (GDN), it’s a good idea to test your ads on a small set of pages. That way, you can make sure that your ads perform well and serve the right ads to your target audience.
Before you start with your display ad campaign, make sure that you have tested your ads to see if they have the potential to be successful. There is no point in wasting your time or your money on display ad campaigns that aren’t going to convert.
Use a tool like Ad Preview and Diagnosis to see how your ads will perform, and then make changes to the ads or the landing page until you see the performance you want.
Emphasize on placements
The display network is one of the easiest ways to increase the visibility of your ads and expand your reach to a wider audience. Google display network is a network of more than 2 million sites and apps that delivers your ad to the right audience at the right moment. It is a great way to reach new customers, drive traffic to your site, increase brand awareness and grow your business.
It is more important than ever to optimize your display network performance to keep your ads running longer and improve your return on investment.
Responsive display ads
Google offers a free responsive ads tool that allows you to upload your existing display ads and convert them for responsive use on mobile devices. The tool automatically updates the responsive ads based on the device being used to view the ad.
Responsive display ads are ideal for advertisers who want to run campaigns across multiple device types. This format allows you to create a single ad that displays across mobile, tablet and desktop devices. Adaptive ads are the only permitted format on Google Search and Display Network devices, which include desktops, mobile devices and TVs.
